Digital Marketing Manager - South Oxford

  • Job Reference: HQ00015772
  • Date Posted: 10 October 2018
  • Recruiter: E-Resourcing
  • Location: Oxfordshire
  • Salary: £35,000 to £37,000
  • Bonus/Benefits: Bonus and benefits
  • Sector: Digital
  • Job Type: Permanent
  • Work Hours: Full Time

Job Description

Digital Marketing Manager (SEM/PPC)

Providing insights into customer behaviours, identifying ways to enhance the company websites to improve overall domain authority, and using Google Search Console suggestions to improve page/domain authority and helping to create strategies for ongoing enhancements that support our SEO initiatives.

The key focus of this position will be to continue to increase organic traffic and the site authority of our ecommerce websites over the short and long term.

Experience Required:

  • Experience of running PPC and SEM campaigns
  • Strong experience with implementing SEO/SEM strategies on eCommerce websites
  • Experience working in both Google Analytics and Google Search Console.
  • The ability to analyse data and provide insights into customer behaviours.
  • Excellent time management skills
  • Excellent team player and relationship building abilities
  • Commercial and customer focus and awareness of current market trends
  • HTML knowledge would also be beneficial


Responsibilities:

  • Performing daily website health & maintenance checks (broken links, orphaned pages, etc.)
  • Gathering insights on key search terms and referrals for our sites as guides to future product leads and marketing promotions to drive conversion
  • Working closely with channel marketing managers to book, monitor, and budget SEM campaigns as well as social advertising
  • Setting up goals, funnels, segments, reports, dashboards, etc. in Google Analytics
  • Creating GA documentation and performing training as needed


Benefits:

Up to 10% performance related bonus (based on company and individual performance
25 days holiday per annum (plus 3 days for Christmas)
comprehensive benefits package and company pension scheme